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In our Vienna-based packfilm manufactory ONE INSTANT film editions will be produced without the need of giant machines and huge factory space, A small darkroom and a beautiful daylight assembly room will be the core of the manual production for our next generation packfilm materials. We're now hiring passionate people for our small, but oh my amazing production team. WHAT WE'RE LOOKING FOR- people with hand skills, attention to detail, experience in handicraft work (paper, bookbinding, wood, etc.) - and/or makers...
Introducing ONE INSTANT
Dear all, totally exhausted but incredibly happy, I herewith try to type this very last blog message, almost 3 years after my very first entry. My fingers are trembling and my head is spinning because NOW! in just ONE INSTANT I will FINALLY PUSH THE START BUTTON for not only our Kickstarter campaign but more importantly for a future of this magic material we have been so intensively fighting for all these months. Thank you so very much for...
Packfilm Countdown & Cameras
Dear patient friends,one of the main drives and energy rechargers during our super challenging and exhausting mission to SAVE PACKFILM has been the horror vision that all these legendary classic packfilm cameras will become obsolete. Thousands of beautifully crafted cameras are out there, desperately hoping for a bright future of packfilm. Many of them amongst the most professional cameras ever built, all of them design icons.With Polaroid and Fujifilm ceasing packfilm production, it is has become our RESPONSIBILTY...
Magic Words
Dear all,super busy and honestly in deep water I don't have too much time left for another blog entry that's why I decided to let someone else speak instead of me.Someone who recently sent me an amazing E-Mail out of the blue which really touched me deep inside because it describes exactly how I'm feeling the magic of packfilm - which I always have a very hard time to find the right words for. John did a great job in...
The Ultimate Test Shot
Dear all,yes, of course my poor project manager Marli, the only one who really works day and night to bring some structure and professional organization into the crazy Supersense world, was right that it is NOT a good idea to schedule the ultimate Prototype Test Video Shooting just a few days before the planned Kickstarter launch. AND to save only 2 prototypes for this Video Shooting because of using all our other prototypes for 23 ideas and things...
Celebrating the BIG SHOT with Cheyenne Morrison
Dear all,following last week's post about the magic and importance of packfilm cameras I'm more than happy to today celebrate a very special packfilm camera of no other kind: the legendary Big Shot Camera (one of its most legendary users might be Andy Warhol, who called this camera his pen and pencil and used it to create all his silk screened celebrity portraits). To support our Save Packfilm mission, Mr. Cheyenne Morrison (pictured above) - a passionate Australian instant...
Save Packfilm CAMERAS
Dear all,thinking day and night and day about all aspects and possible challenges of our save packfilm adventure, now that we finally enter the final phase, I want to remind you of a very important fact:Only if we also take care and develop clever strategies to save all these amazing packfilm cameras out there, we have a realistic chance to build a solid future for our new packfilm materials.Introduced in 1963 with the iconic model 100, the first mass...
Looking for Save Packfilm Supermodel
Dear all,with only 3 more weeks to go we're going completely crazy with fine-tuning our latest prototype, marveling at first samples of our newly developed packaging, and step by step digesting our still super long to do list for our Kickstarter adventure.Currently in the final planning stage for our emotional, blockbuster style key video we realized that weURGENTLY NEED YOU!!to show the world that this material is NOT ONLY for old guys like my boring self, still hanging on with...
Kickstarter Emergency Operation
Dear all,I quickly write this important update late at night Vienna time, super tired. The last week has been super crazy. Not only have we dived deeply into the final phase of our grande packfilm campaign - with some good progress and some medium sized disasters on a daily rollercoaster basis - but also we received a loud and urgent emergency call from our network in Vienna.Mr. Willy Kolleger, the brave last man standing still operating his amazing LINOTYPE...
Balancing the thin line
Dear all,it is a very very thin line between becoming a superhero or ending as crazy dreamer. And only the most stubborn and most passionate people with endless energy and never ending capability to stand up again and again even after being hit by the biggest catastrophes will be the ones to change the world.This is the reason why it is my true pleasure to present you my dear friends Nik and Marco. As of today, nobody knows whether...
Dear Paul
Dear PAUL,I know it will take some more days but please allow me to already send you a very warm all analog HAPPY BIRTHDAY HUG. I still can not believe that you will turn amazing 90 years on October 15th, and still rock and roll with an energy and ease that deeply impresses me every time we meet. Not only your angle hair pasta with lobster is revolutionary but also your designs and drawings for me are MIND-BLOWING...
GRANDE SAVE PACKFILM UPDATE
Dear all,today was supposed to celebrate the launch of our game changing Save Packfilm Kickstarter campaign. Making our impossible dream of saving another iconic analog film material come true with the help of our global community. Once again proving that magic “digitally obsolete” products can and have to stay in production even if big boring companies can not think of a profitable business plan.BUT! After many crazy busy, super challenging weeks to prepare for this essentially important campaign...
Save Packfilm Superhero Nr. 8 :: Nafis "NITROGEN" Azad
Dear all,the celebration of the 20x24 Studio Superheroes Collective would not be complete without the introduction of the youngest member: Nafis "NITROGEN" Azad. With his impressive background (engineering degree and a master of fine arts in photography) combined with slamming next generation superpowers, he upgrades the performance of his 2 "slightly" older superhero sidekicks by several degrees (best compared to the performance change when filling your VW with finest nitrogen).Among his ever expanding and still developing superpowers, I could...
Save Packfilm Superhero Nr. 7 :: John "REVOLUTIONARY" Reuter
Dear followers,also the next superhero I am proudly introducing today is part of the amazing 20x24 studio team, in fact he was the one starting this amazing adventure:Please welcome with the mysterious superhero number 7....SUPERHERRRRRO JOOOOOOOHN "RRRRRRRREVOLUTIONARY" REUTERThis gentlemen, easily recognizable by his reduced but stylish black superhero outfit (made out of secret photochemistry resistant fabric) and his VW GTI superhero car, has a long track record of successful heroic adventures, and I will only be able to list a...
Save Packfilm Superhero Nr. 6 :: Theo "TED" McLelland
Dear all,it is my true honor to introduce one of the most powerful and most experienced SUPERHEROES of our Save Packfilm team:SUPERHERO NR. 6Theo "TED" McLelland He might be the oldest member of our league of extraordinary gentlemen, but spending two days of training and testing with him recently in Ashland, CA, I was really impressed by his extraordinary performance and energy. Ted basically replaces a whole instant film factory team leading the chemical development and production of the world's most ultimate peel...
Welcome BACK
Dear friends,more than 1 month without any update, please forgive and allow me to be completely honest - there are 2 reasons for the long silence:The first 2 weeks I was super busy traveling and breathtakingly successful visiting and convincing the last missing SUPERHEROES who are essentially and urgently needed to realize our dream of a simply perfect Kickstarter campaign!! I will proudly present them in the course of the very next days. I am delighted to inform you...
KICKSTARTER HOMEWORK
Dear all,sitting on a night train, traveling back to Vienna after meeting some old friends with highly possible, new PACKFILM SUPERHERO potential in Florence, I finish the homework I promised you last week:Providing you with more information about how we will use the proceeds of our Packfilm Supporter Shop in order to prepare the best possible way for our Packfilm Kickstarter Campaign in September.On the picture you see the entrance door to the amazing Kickstarter office in Brooklyn, NY....
HOW IMPOSSIBLE IS IT? PART 2
Dear all, today I'm introducing SUPERHERO Nr. 4: UWE Mimoun. Actually I've known Uwe for a long time, working on several crazy projects more or less connected to the world of photography. Uwe has an incredibly strong superpower to think outside the box, combined with an outstanding photochemical expertise, blended with innovative creativity. Uwe developed and realized several wonderful projects for the Lomographic Society and other big players before starting his own projects under the Kono brandname. For...
HOW IMPOSSIBLE IS IT? PART 1
Dear all,very much do understand that asking for your support once again is not fair and respectful without giving you very detailed and honest information of how impossible our adventure really is and will be.Please accept this blog as my true attempt to summarize the current situation and our realistic chances to succeed as precise as possible (all long term supporters please forgive me for maybe repeating myself, but I think it makes sense to go back to the...
FUNDING OUR DREAM
Dear all, no matter how much superpower and passion you have, without solid funding no dreams and visions can become true. As we are not Bruce Wayne and our financial resources are in contrast to our dreams strictly limited, we decided on a 2 layer crowd funding process to provide the liquidity needed for this adventure. A. A Packfilm Project Supporter Shop presenting a selection of carefully collected packfilm treasures of the glory past in order to finance the first...
SAVE PACKFILM STRATEGY :: STEP 1 & 2
Dear friends, even if it took us more than 2 years to develop a waterproof strategy of how to really SAVE PACKFILM, it finally turned out that the perfect guideline for such a truly important mission can basically be found in any comic book:Step 1: You have to bring together THE WORLD`S MOST OUTSTANDING SUPERHEROES. Step 2:You have to create a secret HEADQUARTER, a real fortress of solitude, an office of coordination. Not just a place where these Superheroes can...
DOC'S INSTANT ADVENTURE CONTINUES
Dear fellow packfilm adventure travelers, I am writing this update more than 2 years after I started this adventure on March 11th of 2016. As you know I was not really able to present you some promising progress so far, and the last update has been posted more than 6 months ago. For many of you it might have seemed like this has come to an end. Today I am happy to report that quite the contrary is true, as with...
SAVE PACKFILM TRAVELOG NO. 22: ANALOG EMERGENCY CALL
"Don't undertake a project unless it ismanifestly important and nearly impossible."This powerful quote from Edwin H. Land has been our all analog credo from that magic day back in 2008 when we had the chance to rescue the Polaroid factory the very last second.Today, exactly 8 years later, I urgently have to inform you that once again it is NOW in our hands to save something manifestly important and nearly impossible the very last second. This time it is not about the...
SAVE PACKFILM TRAVELOG NO. 21: SAVE IT LIKE A POLAROID PICTURE
Dear Ladies and Gentlemen Analog,almost 3 months went by since my last post, and hopefully there are still some of you left that have not lost the trust in the lazy doc and his crazy dream to save packfilm. Because today finally is the day that I can inform the world with a big analog smile on my face that we really have the incredible opportunity to SAVE IT LIKE A POLAROID PICTURE!!!The reason for my optimism are mainly based...
SAVE PACKFILM TRAVELOG NO. 20: BACK (FROM THE USA)
JOIN DOC ON AN INSTANT ADVENTURE Dear Ladies and Gentlemen Analog,I once again have to apologize for the long silence. The last weeks have been very busy as I dedicated all my time and energy to define the very best strategy for our Analog Product Institute and to search for the perfect partners to right away rocket start our most important first project: The Peel Apart Plan B.This search also brought me to the USA and I am delighted to...