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Save Packfilm Travelog No. 19: The Analog Product Institute (API)

JOIN DOC ON AN INSTANT ADVENTURE   Dear all, so far I trashed about 234 versions of the "most powerful press release against Fujifilm ever written". Because, honestly, as days go by and my anger about the final NO from Fuji slowly calms down, I more and more change my mind. After all these weeks of fighting for the packfilm format so hard, and after so many hours spent trying to find a way to cooperate with Fujifilm, we maybe just have to accept the fact that Fuji simply can not re-think...

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Save Packfilm Travelog No. 18: Up. And Down.

JOIN DOC ON AN INSTANT ADVENTURE   Dear all, what a day! Starting incredibly promising, with beautiful sunshine and an early morning coffee at the beautiful house of my friend Heinz Lichtenegger. He is the founder, mastermind and CEO of Pro-Ject and godfather of the world's most beautiful turntables.Followed by an entertaining, 2-hours drive through maybe the most beautiful parts of Austria and discussing all kinds of analog topics, whilst heading towards the Pro-Ject factory in the Czech Republic.And there...

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Save Packfilm Travelog No. 17: The Reply from FUJI

JOIN DOC ON AN INSTANT ADVENTURE   Dear analog friends,first of all I'd very much like to thank you for sharing all your #wesavepackfilm self portraits – it's so nice to see you and to get faces to the feeling of so many people standing behind this campaign!I arrived in Hamburg yesterday for some additional analog adventures, and I wanted to take the opportunity to finally provide some valuable updates regarding our conversation with the FUJI management.Starting with the good news: we finally managed to connect with a high rank person at the Fuji...

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Save Packfilm Travelog No. 16: Who are We?

JOIN DOC ON AN INSTANT ADVENTURE Dear packfilm fans with your fingers crossed,somehow it does not feel right to really just sit and wait, even if I myself just told you that there is nothing else we should or could do for the moment.Basically on a daily basis I receive splendid suggestions on what to do, and carefully thinking about all of them one (recurring) proposal might be a really clever one. Therefore I would love to change my mind and...

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SAVE PACKFILM TRAVELOG NO. 15: The Letter

JOIN DOC ON AN INSTANT ADVENTURE   Dear all of you who are so patiently waiting for packfilm news and updates,even if we are still waiting for some precise feedback to all our questions as well as proposals discussed with the Fuji management over the last weeks, I nevertheless can inform you about some new glimpses of hope at our analog horizon.Well, maybe you remember that I told you about the miracle of some incredible powerful support that heaven sent me about...

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SAVE PACKFILM TRAVELOG NO. 14: Impossible Projects

JOIN DOC ON AN INSTANT ADVENTURE When being stuck in the middle of some impossible projects, almost nothing feels better than the experience that there are many other crazy people out there, also fighting for their visions, no matter how small their chances to succeed are. In this respect, please allow me to introduce you to Mr. Jens Meurer. I first met him about 3 years ago at a small Italian restaurant in Berlin. As I knew that he was an experienced and quite successful filmmaker and producer, I did my very best to...

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SAVE PACKFILM TRAVELOG NO. 13: The Packfilm Family

JOIN DOC ON AN INSTANT ADVENTURE When preparing for my meeting with the FujiFilm management, I spent some time to research the history of instant film, discovering another beautiful and very special aspect of packfilm that I want to share with you.As you all know, “peel apart film” was the first instant film developed by Edwin Land. It was first introduced in 1947 and finally brought to the market in 1948. The first systems used this concept in a format called roll film, but soon the first packfilm formats were introduced by Polaroid and defined the glory of...

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SAVE PACKFILM TRAVELOG NO. 12: GOOD REASONS IN EVERYTHING

JOIN DOC ON AN INSTANT ADVENTURE After some days back in Europe I'm still slowly digesting all the intense impressions from my trip to Japan. Surprisingly, most of it really feels positive now, after some good sleep and with some distance. Please allow me to share one of the main reasons for that and introduce you to my magic Japanese psychotherapist.Even if I just had the pleasure to enjoy one single, 15-minute long treatment from this gentleman at 7am the day after my Osaka meeting, he restored my faith and positive energy in a more...

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Save Packfilm Travelog No. 11: Home is not the final destination

JOIN DOC ON AN INSTANT ADVENTURE Back at the SUPERSENSE Palace I finally find the time to carefully digest all your mind-blowing comments, my dear analog sisters and brothers in arms. I am truly and honestly moved by your incredible support and by the warm energy of all your comments - and I only can whisper THANK YOU from the bottom of my analog heart. This is my very first attempt of writing something like a diary or travelog and...

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Save Packfilm Travelog No. 10: INSTANT MIRACLE

JOIN DOC ON AN INSTANT ADVENTURE My first blog entry without an instant picture. Because not even instant pictures - as magic as they are- can really catch miracles. And today, ladies and gentlemen, I had the pleasure to inhale an incredible miracle as a famous and more than successful technology entrepreneur and internet pioneer from California offered his powerful support for this mission. Please allow me to not yet disclose all the details but please trust me when I...

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Save Packfilm Travelog No. 9: GRANDE AIRPORT SUMMARY

GRANDE AIRPORT SUMMARY On March 18th I found myself again at the same Sushi Bar as exactly 6 days ago. There I had some time to summarize the developments of my savepackfilm efforts over some last Chirashi Sushi before Europe and an early morning beer.  The biggest challenge of this adventure is the astonishing fact of how “light tight” this giant black box called FujiFilm really is. Nobody seems to know anything, so it's incredibly hard to develop a better understanding of how to push the right...

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Save Packfilm Travelog No. 8: No! But Yes!

JOIN DOC ON AN INSTANT ADVENTURE Dear all,please forgive the long silence, but the last hours have not been very easy for me.Allow me to start this update with the 2 worst pictures I so far managed to squeeze out of this wonderful camera. These images are my 2 desperate attempts to at least create some real and tangible outcome of my meeting in Osaka yesterday.   The gentleman to the left is the wonderful high rank Fuji manager Mr. Sadahiro Fujibayashi,...

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Save Packfilm Travelog No. 7: Countdown

JOIN DOC ON AN INSTANT ADVENTURE Could not sleep and stood up early. Put on my best suit and even my "bring me luck - Paul Smith - socks", the only piece of prestige designer fashion I was ever able to afford.Last night, Jun and I had once more discussed the possible best strategies over a bottle of good Austrian natural wine and a wild selection of Omakase Take Away Sushi. As I wanted to carefully integrate these new finetunings into the...

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Save Packfilm Travelog No. 6: A sunny day

JOIN DOC ON AN INSTANT ADVENTURE SUN! Finally. Stood up early this morning and with a happy smile on my face I loaded the first pack of COLOR into my 360. Why haven't I used this lovely camera for so long? Totally focusing on the integral system and just traveling with my SX-70 the last years, this incredible camera will from now on definitely be back in my travel case. Especially now, as we are only a few moments away from defining the...

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Save Packfilm Travelog No. 5: A rainy day

JOIN DOC ON AN INSTANT ADVENTURE Today it's raining cats and dogs with a nasty cold wind blowing. Luckily, I found a wonderful pink umbrella in my small room, and so I arrived at the meeting with my old friend Jun not totally soaked. Over a warm bowl of rice and chicken, Jun carefully tried to explain me all the delicate aspects of meeting with Fujifilm. Currently, the final specifications on date and time are still making circles that can hardly be understood by a...

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Save Packfilm Travelog No. 4: Wonder Photo Shop & Mick Park

JOIN DOC ON AN INSTANT ADVENTURE   First thing today was visiting the FujiFilm Wonder Photo Shop near Harajuku. I wanted to get a better understanding of the current way Fuji celebrates its brand values to the public - especially targeting the new generation of young photographers. Would there be any packfilms available?  Even if I could not find any - most of the shop is clearly dedicated to digital - the visit was nevertheless great. Especially as I had...

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Save Packfilm Travelog No. 3: Arriving

JOIN DOC ON AN INSTANT JOURNEY I arrived braindead after 11 hours on the plane. (Why do I always have to cry when watching movies above 10.000 meters?) Traditionally first thing in Japan: a Sushi breakfast right at the airport in order to re-charge the batteries and to take a first deep breath of Japan. Still more than 1 hour away from Tokyo. Boarding the bus, and after 50 minutes Tokyo finally appears on the horizon. So - here I...

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Save Packfilm Travelog No. 2: From Vienna to Tokyo

 JOIN DOC ON AN INSTANT ADVENTURE Sitting here at the airport and looking at the plane that will soon take me to Tokyo, I take my very first picture of this journey. Slowly peeling it apart I can not help but getting sentimental and remember my last "pack film journey" a few years ago. Back then, I visited the very last Polaroid packfilm factory based in Scotland. Together with Paul Telford I went there just a few days before they started dismantling it. Not knowing anything about production I could not even try...

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Save Packfilm Travelog No. 1

Join Doc on an Instant Adventure SUPERSENSE founder  Florian "Doc" Kaps saved the last Polaroid production plant in Enschede in 2008. Now, he is eager to find a solution to keep the legendary packfilm format alive, which Fujifilm announced to stop producing. As a representative and spokesman of a passionate community, he will be traveling to Tokyo, Japan. There, he will have the honor of meeting a selection of high-ranking Fuji managers in order to present them plausible reasons and hopefully persuasive...

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