Save Packfilm Travelog No. 17: The Reply from FUJI


JOIN DOC ON AN INSTANT ADVENTURE

 

Dear analog friends,

first of all I'd very much like to thank you for sharing all your #wesavepackfilm self portraits – it's so nice to see you and to get faces to the feeling of so many people standing behind this campaign!

I arrived in Hamburg yesterday for some additional analog adventures, and I wanted to take the opportunity to finally provide some valuable updates regarding our conversation with the FUJI management.

Starting with the good news: we finally managed to connect with a high rank person at the Fuji headquarters, obviously involved in the decision making of packfilm production. We received a very polite and kind reply to our letter, informing us that the FUJI management tried its very best to keep FP 100C alive as long as possible, and that they are now finally forced to end the production by "circumstances beyond their control". This of course are very bad news for our hope to keep this magic material we all love so much alive.

BUT only a few lines later the Fuji manager lets us know that "while we cannot continue to manufacture and market the FP-100C, we will continue to support the photographic industry."

To be honest, these lines really gave me new hope that still a happy ending is not completely out of reach!

Over the weekend we carefully developed a reply letter to FUJI, thanking them for their long fight of keeping FP-100C alive until today and proposing several new approaches to develop and produce a NEW generation/kind of Type 100 packfilm. As in our understanding it does not have to be the brilliantly colorful iconic FP-100C to define and write the next chapters of peel apart instant film. Luckily, we most probably have several other options to launch a splendid comeback of analog peel apart film with new materials, if FUJI supports us with their machinery and experience.

At the moment we have this letter translated into Japanese and will send it back to our high rank contact later today.

So please keep your fingers crossed, even if I really can imagine that they must be hurting by now.

We can do it.

Best regards,

Doc

 

 

www.savepackfilm.net

 


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  • Taylor Sperring

    Instax is amazing. 800 asa, no more dust sticking to the image, protected from scratches. 100c is great but get over it!


  • chelo

    Thank you, no matter what happens.


  • Stephen Vincent

    Tbh, they could have marketed it as part of their instax range. When was the last time you saw a pack in Urban Outfitters or a Lomography Store? That a right, if you don’t put your product forward, no one will buy it. Indeed peel apart film and cameras never made it to the “new mainstream” that Impossible and Instax got. It’s clear they never really intended to push it or to keep it alive beyond a purely professional mediums for a small shrinking niche…


  • yakubova-studio.com

    Oh Doc, the letter from Fuji does sound like a polite rebuff. They clearly have no intention of doing anything for this particular film. They are more interested in putting their money into the stupid Instax and their digital cameras. FP-100C be damned, that’s their approach to this segment of their demographic. At this point, the Impossible Project is the only group of people is who we can hope for. Fuji wants their crazy profits, they don’t give a damn about us.


  • johnny v

    Unfortunately, the response does not surprise me & sounds a polite refusal. There certainly seems to be a niche market (as Japan Camera Hunter pointed out, camera stores find it sells out shortly after it arrives), it seems Fuji can’t make the kind of profit it expects. As has been noted before, it seems that film production best lies in the hands of small manufacturers. While Fuji will offer support (what that means is unclear & may only be a polite evasion), perhaps they would be prepared to part with their machinery, formulas, etc . Maybe a kickstarter campaign to obtain it is needed.


  • George

    We are with you all the way Doc!


  • Jay Sorrels

    re thing – as a professional marketer for my sins that old ‘we will continue to support the photographic industry’ feels very much like a brand line that ends a Press Release. Meaning, we will still make Velvia, Instax and digital stuff that makes pictures. Unless I am much mistaken there is nothing else intended beyond good vibes around photos generally. This is a legacy industrial product some artists used. The industrial use is gone. The economics probably make no sense to Fuji. You cannot ‘right size’ production down far enough to break even, much less a profit. The best result will be some access to machines, IP and left over packs and pods. Without that, it will be very very hard. Doc – you are a hero of heroes whatever happens!


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