JOIN DOC ON AN INSTANT ADVENTURE
so far I trashed about 234 versions of the "most powerful press release against Fujifilm ever written". Because, honestly, as days go by and my anger about the final NO from Fuji slowly calms down, I more and more change my mind. After all these weeks of fighting for the packfilm format so hard, and after so many hours spent trying to find a way to cooperate with Fujifilm, we maybe just have to accept the fact that Fuji simply can not re-think their decision. Basically, it does not even really matter to again and again ask for the reasons.
And instead of spending more energy on blaming and blackmailing Fuji, we finally decided NOT to develop a press release that questions the Fuji management, but to instead start working on a global press release that proudly presents our PLAN B.
Plan B with B for even BETTER! Just as the global, super successful SLOW FOOD movement was started after a fight against the opening of the first McDonalds fast food restaurant in the heart of Rome, we decided to use the momentum created by the serious threat for packfilm to proudly establish a global ANALOG PRODUCT INSTITUTE (API) with one first main target: to carefully evaluate possible new approaches for developing a NEW generation of analog instant packfilm. Establishing a rich network of new suppliers, manufacturers and financiers from all over the world.
Our vision is to start building a rock solid structure where we can collect and bundle all this amazing positive energy that we have had the pleasure to experience during the last weeks. The API will hopefully soon put us in the position that no more iconic analog products and technologies can simply disappear from this world forever.
Please stay tuned for exciting updates within the very next days, as we are working day and night to make this happen asap and we for sure will need your help to rock.
Sincerely excited and finally full of super positive energy again,