JOIN DOC ON AN INSTANT ADVENTURE
what a day! Starting incredibly promising, with beautiful sunshine and an early morning coffee at the beautiful house of my friend Heinz Lichtenegger. He is the founder, mastermind and CEO of Pro-Ject and godfather of the world's most beautiful turntables.
Followed by an entertaining, 2-hours drive through maybe the most beautiful parts of Austria and discussing all kinds of analog topics, whilst heading towards the Pro-Ject factory in the Czech Republic.
And there it was: another factory that has been only a few days away from being closed forever, saved by Heinz at the very last minute and now filled with almost 400 workers, producing more than 12.000 splendid turntables every month. Currently they are even building a new facility as the backorders are piling up like crazy!
These are the best places to recharge hope for our slow and exhausting fight for packfilm!! With a smile I sat in the sun in the early afternoon, enjoying a small local beer and fully motivated for the next steps with FUJI.
But than this message popped up at my mobile:
FUJI officially responded to the latest letter and our 3 detailed proposals of how to keep packfilm alive, even without the availability of the ingredients needed to continue the production of the legendary FP-100C.
I really had to read the short reply over and over again, as I simply could not believe what I was reading at first sight!!!!
"... we cannot now change our decision. Thus, we respectfully decline your proposals. "
This simply can not be true?! All my positive energy was gone within a second. Can it get any worse????????? Pffffffff. Unbelievable.
Ok. My dear gentlemen FUJI management, I really think this is enough of the phase no. 1 and the polite exchange of letters. I honestly think it is now the time for entering phase 2 and inform the world about this unbelievable attitude of Fuji, which in my understanding is against basically all the brand values they are so eager to celebrate.
They simply seem to not to be interested at all in the fact that millions of cameras are becoming obsolete and that they're killing a legendary invention forever. Not even interested to talk about any of our proposals!!!! Not at all interested to even look more closely at our realistic solutions, as technically speaking there are several options available right now and we are even ready and able to cover all the costs!!!
This is simply breathtaking and against all logic thought, and I will for sure not rest until every single photographer in the world has learned about this cruel decision of the FUJI management.
Already on my way back to Vienna, I drafted the first version of a global press release to reveal the brutal truth to the world. At the beginning of the next week, I will send this to my global press network. If you my dear friends, have dried your tears of anger, please also start thinking about the best and most efficient ways to spread this press release that of course I also will publish here at my travelog as for me the journey has to go on!!!!!!!!!!!!!!